Jason Jeffries
08 February 2011
Online vendors are continually looking for new and better ways to organise their ecommerce portals in order to make the online shopping experience as pleasant as possible for consumers. Shoppers can browse by clothes by brand, size, colour or silhouette, sort through electronics based on price, model or options, and explore other goods based on a wide variety of metrics. Now, one company is allowing users to shop for cosmetics in a new way: by looking for certain ingredients.
Beauty chain Sephora has announced that it will soon be offering a new section on its website, called Makeup Plus, that will allow users to sort through its vast selection of cosmetics based on their ingredients. This is beneficial to consumers who may have an allergy to a specific ingredient, or to shoppers looking for a special component that will help stop breakouts, reduce oiliness, heal scares or moisturize.
The new section helps recreate the experience of shopping one of Sephora's brick-and-mortar stores, where helpful associates can help guide consumers to the products that will help fix their particular skin concerns. Now, shoppers are more in control of their own beauty destiny than ever, thanks to the site's helpful layout.
A great shopping experience starts with the website layout, but the online shopping cart must also be well-designed to prevent customer attrition at the point-of-sale. Ecommerce sites should also be careful to only do business with reputable ecommerce payment providers, who will keep shoppers' personal information safe and secure.
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