Tony McGrath
10 February 2011
The world of retail is increasingly becoming a global one. Gone are the days when your fashion and product choices were limited to the retailers in your neighbourhood. These days, if you don't see the item you want, you can order it from thousands of miles away and expect in on your doorstep in less than a week.
Companies that recognise this new reality are quickly moving into the online sphere and launching ecommerce portals that cater not just to their home countries, but to nations around the world.
Clothing retailer Gap recently announced that it would be expanding its European ecommerce operation to ship eight more countries, as part of an expansion process aimed at boosting its online sales. Although Gap is based in San Francisco, California, customers as far away as Austria, Estonia, Finland, Luxembourg, Malta, Portugal, Slovakia and Slovenia can now shop Gap and Banana Republic on the brands' European commerce sites.
"We're excited to accelerate Gap Inc.'s global online expansion and extend our exceptional online experience to more European customers," said Stephen Sunnucks, president of Gap Inc. Europe and Strategic Alliances. "Launching in eight additional European countries underscores the loyalty and enthusiasm customers in Europe have shown for our online brands since the sites launched last August."
Subscribe