Jason Jeffries
22 February 2011
A new system aimed at allowing publishers to make more money from their online content has been rolled out in a limited release from Google, providing authentication and administration resources to media hubs.
A statement from the web giant touts Google One Pass' ease of use and customizability.
"The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business," the company said.
Google also said the system can be tweaked to allow existing subscribers - for example, to the print edition of a newspaper - to have automatic access to content that would otherwise be firewalled. Publishers can also choose to use metered payment models, which allow users to view some content for free or provides a set number of free views.
A German news source, Focus Online, is the first to implement a limited trial of One Pass, according to the Guardian, and representatives from that site told the paper they do not know whether the system will ultimately be successful.
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