White Pine, ShopSquad both benefit from affiliate marketing

White Pine Marketing LLC, an ecommerce affiliate website, has announced the launch of its new domain, WhitePineMarketing-MI.com.

White Pine focuses on consumer electronics, such as laptops, printers and cell phones. As an ecommerce affiliate, the company does not manufacture or sell any of its offerings. Instead, it serves as a gateway to larger chains by recommending the products on their site.

"We've carefully chosen brand-name products from well-respected manufacturers based on their quality and value, and present them to you in easy-to-find manner," said Craig Handley, president of White Pine Marketing, LLC. "Our site visitors can buy quality products with confidence."

Brand names featured on White Pine's website include Toshiba, Canon, HP, Sony, Motorola and BlackBerry.

Conversely, upstart social shopping service ShopSquad utilizes a variety of well-known affiliates to increase its visibility and brand loyalty.

According to TechCrunch, the website offers live purchasing advice for products from hundreds of affiliated stores that offer its products online, such as Amazon, Toys R Us, Best Buy and Sears.

The guided shopping platform made its debut at last month's Launch conference in San Francisco.