Implementing an ecommerce solution that incorporates an internet payment gateway is an important first step in growing an online business.
In order to find new customers, however, it is also necessary to spread the word and attract new users to the website. Internet traffic expert Khoa Bui, author of a book entitled How to Increase Your Website Traffic, recently offered a number of tactics for helping potential customers find a site.
Among other suggestions, Bui suggests utilising online videos to attract traffic. A business can create videos and post them to sites, such as YouTube. Users who find those videos will then find links to the company's site.
"A video can be created by simply using a digital camera, recording a quick video, downloading it onto your computer, using editing software and then uploading to video sites such as YouTube," Bui said. "YouTube receives millions of visitors each day and having quality videos that contain a link back to your website produces great quality traffic to your site."
Other tactics proposed by Bui included submitting articles to popular online directories and creating a blog or integrating one into the company's website.
In addition to attracting traffic, thoughtful website construction is an important step for ecommerce success. According to a recent TechJournal South report, usability is a crucial element of any online store.
Subscribe