The month of April saw particularly impressive online shopping revenues in the U.K., according to a recent ShopSafe.co.uk report.
The report noted, based on figures from the IMRG Capgemini E-retail Sales Index, that ecommerce transactions in the U.K. reached a total value of approximately £5.2 billion during the month of April. This represents an increase of approximately 20 per cent over the same period in 2010.
Several factors contributed to the increase in ecommerce sales, according to the report. These included a bank holiday, which gave consumers extra time at home, as well as unusually fine weather.
The report indicated that the warm weather fed growth in online sales of summer clothes, which increased 32 per cent. Another important factor was the royal wedding, which saw many Britons purchasing extra alcohol online in anticipation of the celebrations.
According to the report, the average amount of money spent per online shopping "trip" was approximately £174, an increase of 20 per cent over the previous month.
Industry experts note that, for those businesses yet to take advantage of ecommerce, implementation is neither difficult nor expensive. By setting up a website with an online payment gateway, a company can make its products available to the world.
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