Matt Bullock
23 June 2011
Mcommerce is widely regarded as the next revolution in retail transactions.
Ecommerce changed the industry by enabling consumers to select an item online and then pay for it through an online payment gateway. Mcommerce brings that capability to the mobile phone, thus providing customers with the ability to shop from any location.
According to a recent study published by GSMA and comScore, U.K. mobile internet access is increasing rapidly, indicating that the market for mcommerce may be set to grow.
The report found that approximately 8.8 million mobile owners in the U.K. used an application that connected to the internet during April 2011. The most popular application was Google Maps, which was accessed by 6.4 million users.
"We are excited to release the first public census-level data from the GSMA and comScore on mobile application usage," said Henry Stevens, media director for GSMA. "Apps have become an important entry point for accessing content on mobile devices and their usage will only increase with the rapid proliferation of smartphones. We look forward to delivering to the U.K. market these critical insights to help understand the mobile ecosystem."
The ecommerce market - in both its mobile and fixed forms - is growing rapidly in the U.K. According to a recent Econsultancy report, online retailers in the U.K. are expected to spend approximately £690 million on new ecommerce technology in 2011.
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