Jason Jeffries
22 July 2011
As U.K. ecommerce companies attempt to increase their sales and attract more consumers to their online payment gateways, misspelled words on their website may be costly.
According to a recent BBC News report, online entrepreneur Charles Duncombe said such spelling mistakes could potentially cut sales in half, which raises concerns about the company's reliability. When recruiting employees, Duncombe said he is "shocked at the poor quality of written English."
Duncombe's statement surfaced after it was revealed U.K. ecommerce sales reached £527 million per week last month, according to the Office for National Statistics.
"If you project this across the whole of internet retail, then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes," Duncombe told the BBC News.
While spelling errors may lead to a decrease in sales, the U.K. ecommerce industry is searching for employees. According to a study by IMRG and eDigitalResearch, 63 percent of ecommerce companies have increased their staff in the past year, which is a positive sign for the 2.4 million people looking for jobs in the U.K.