ToyWatch launches website for UK market

Watch manufacturer ToyWatch, which has several high-profile celebrities endorsing its products, recently launched an online store in the U.K.

Some of the company's clients include Madonna, Michelle Obama and Alicia Keys. The new online payment gateway was designed with style in mind to help provide users with an easy interface, simple buying process and a platform to help drive sales for the brand.

"ToyWatch customers have very high standards and as a brand it is vital that we live up to them," said ToyWatch marketing manager Rob Blake. "I believe our new site delivers on all levels - sleek design, first-class user experience and a smooth simple buying process."

ToyWatch enters a market that continues to grow and dominate sales in Western Europe. According to a recent study conducted by eMarketer, the U.K. ecommerce industry is expected to reach nearly £62 billion this year. From 2010 to 2015, the market is projected to grow to more than £87 billion, which is an annual compound growth rate of 9.4 percent.