Jason Jeffries
11 October 2011
Global shoppers are opting for larger goods that offer a greater value for the money rather than lower-priced alternatives in their online purchases. Research from Nielsen found 61 percent of global shoppers were highly influenced by the perceived good value offered by a retailer they purchased from, followed by 58 percent who chose the online seller based on its low prices.
James Russo, vice president of Global Consumer Insights at Nielsen, told Retail Gazette that value is not about price alone.
"Retailers and manufacturers which offer good value, tailored around the benefits of the product, beyond price, will resonate with consumers who continue to look for ways to stretch their money in a tough economy," Russo said.
Working to bring both value and affordable prices to consumers, online retailer BrandAlley recently reported a 70 percent increase in sales for the first nine months of 2011. Rob Feldmann, CEO of BrandAlley, told the Independent that the boost in sales is due to the growing number of high street brands being sold at discount prices on the ecommerce site. Feldmann said the website attracted 75,000 new customers over the first nine months of the year, creating sales of £23 million and attracting new brands.
Feldmann also said BrandAlley plans to launch a website for mobile shoppers in November to further increase the number of visitors flocking to the fastest-growing U.K. retail site, according to data from Compete.
"You have to let consumers shop the way they want, whether they are on the bus or the train," Feldmann told the source.
Subscribe