Tony McGrath
19 October 2011
A recent study from Mintel found the U.K. market for online fashion is expected to be worth £4.8 billion by the end of 2011, while a recent Greenlight report indicated womenswear is leading the online retail sphere. Of the 1.1 million fashion-related searches conducted on Google U.K. in July 2011, almost 50 percent were terms related to womenswear and 16 percent for menswear.
The Greenlight report analysed search behaviour in the fashion retail sector and discovered the number of July searches for womenswear was 551,780, more than three times greater than for menswear, at 178,919.
The study found ASOS to be the most visible site for both womenswear and menswear for natural search, accounting for 90 percent of visibility. ASOS was closely followed by House of Fraser, with 68 percent of visibility, and Boohoo, with 53 percent in natural search.
In paid search, Very was the most visible advertiser for womenswear, making up 78 percent of visibility, while Jaeger was the most visible menswear advertiser with 48 percent. In addition, French Connection was the most socially connected brand in the online fashion sphere by attaining the highest visibility across the social media platforms, followed by Amazon and ASOS.
While online retailers battle for visibility, TNT Post U.K. is battling to become the main package and parcel delivery service in the country, Internet Retailing reported. The company recently launched a new service to grow its operations while answering the demand for better delivery from online retailers. TNT Post U.K. expanded its services to include packets and parcels in an effort to improve customer satisfaction and reduce costs for retailers.
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