Matt Bullock
23 November 2011
U.K. retailers are implementing hi-tech initiatives to connect shoppers who are fluent in digital tools and communications with products and deals.
Tesco recently adopted technology that augments reality, giving consumers a better feel for products both in-store and online, BBC News reported. Augmented reality can be used on websites as well as mcommerce sites and in-store to make shopping more efficient and exciting.
Rob Salter, head of entertainment products at Tesco, told the source that the AR screen technology is being used in an effort to bring products to life for consumers. Customers in Tesco stores equipped with the screens can scan a product like a DVD or book to view a trailer or get more information about it.
"Some of these products - like a movie - don't mean much until you actually use them," said Salter. "If you haven't actually seen them, you are less likely to buy, so I'm keen on anything that brings them to life."
Retail Gazette reported Tesco is also making it possible for customers to watch 3D film trailers projected onto a Clubcard and play with virtual Legos. The technology is being implemented at eight of the retailer's outlets, and has 20,000 different models on its platform for consumers to enjoy.
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