Shopping online prevents added costs

A recent study from an online payment provider found more U.K. shoppers are making purchases online to avoid hidden costs associated with trips to stores. The study showed £3.2 billion is spent by consumers each year on hidden costs.

On average, U.K. shoppers spend an added £84 per holiday season shopping trip separate from the cost of presents and items, according to the study. The source of these extra expenses include unplanned purchases, coffee and food, transportation and parking fees. The study reported 55 percent of shoppers end up making impulse purchases in-store, while 45 percent buy additional items for themselves while taking advantage of holiday sales.

While more shoppers are purchasing online to save money, a recent survey from Econsultancy found retailers should not only offer competitive prices, but provide excellent customer service if they hope to retain their existing consumer base.

The survey found nearly three-quarters of U.K. consumers recommend retail brands to their friends and family based on a good customer service experience. The survey found customer service is the top priority for 61 percent of consumers, closely followed by high-quality products and low prices. In addition, 35 percent of consumers said quick resolution of problems is important, and 32 percent valued a motivated and friendly staff.