Tony McGrath
13 December 2011
Online shopping in the U.K. has increased 17 percent so far in 2011 compared to 2010, a report from an online payment provider found. U.K. consumers continue to choose online more often as they have learned to trust suppliers will deliver items on time.
According to the study, between 12 p.m. and 2 p.m. each day, the number of online transactions has increased 4.7 percent on average year-over-year, proving the value of an ecommerce presence for U.K. retailers.
In addition, a study from Seigel+Gale found online stores are making shopping simpler for U.K. consumers. The Global Brand Simplicity Index found consumers value brands with strong online credentials, as online shopping saves them time and money - both important factors in a down economy.
The index identified the top retailers that U.K. consumers are purchasing from. These retailers use online mechanisms to attract new consumers to make online and in-store purchases with simplified billing structures and exemplary customer service. The list included Google, Amazon, John Lewis, Tesco and Travelodge.
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