UK shoe firm launches ecommerce site

Oliveira, a shoe retailer, recently launched an ecommerce site. The shoe designer opted for an online store due to the growing number of online consumers in the U.K.

"We've seen an increasing trend towards people choosing shoes and clothes online, using sites such as ASOS and Amazon where there are fewer overheads," Maria Oliveira, shoe designer, told Easier Living. "Our ethos is to make online shopping easier and a pleasure, with a simple returns policy so that Oliveira customers can try on what they've ordered at home."

Making it easier to return clothing and other items purchased online is one of many innovations multichannel and pure etailers are offering consumers who enjoy the savings and convenience associated with online shopping. Retail Gazette reported increased interactivity was another trend that emerged in 2011 and is expected to continue through 2012. Interactive elements of online shopping will include virtual mirrors, advanced shopping carts and mobile-friendly technology.

In addition, the source predicted more retailers will spend time perfecting their online and mobile offerings, while focusing less on opening new branches. For example, Boux Avenue plans to only open stores in prime locations in 2012, and work harder to engage online consumers.