Tony McGrath
27 January 2012
A recent study from Global Industry Analysts found retailers are using the internet to reach tech-savvy consumers looking for a more convenient, on-demand way to purchase items. Virtual shopping experiences, enhanced payment security protocols and strong alternatives to traditional distribution methods are enabling ecommerce sites to succeed despite a down economy.
According to the study, relying on single purchasing options is no longer the norm for consumers. Rather, retailers are selling in stores, online and even through mobile applications for shoppers who want a variety of purchasing options to fit their busy lives. In addition, retailers are leveraging modern, innovative distribution tactics to reach international consumer bases with affordable shipping. Thus, any retailer not deploying multichannel efforts is losing customers.
The Independent reported that innovations in the retail industry have made investors money despite the poor economic climate. Successful retail investors are looking to retail sectors that are outperforming expectations, as well as following consumer demand to see which sector will be profitable. Many retailers, such as Abercrombie & Fitch and Hollister, are continuing to expand their global operations into Ireland and other markets both in-store and online.
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